about us

Forces Plan has been developed exclusively by Cherish Insurance Brokers Limited (formerly J.A.G. Insurance Brokers). With over 20 years of experience in military insurance, we understand the very specific demands of your lifestyle as a member of HM Forces.

Thousands of British forces personnel have already benefited from our popular Army Plan policy. Now we've developed Army Plan further to bring you Forces Plan, a modern policy to suit today's military.

Forces Plan is underwritten by AXA Insurance UK plc, one of the largest providers of general insurance in the UK. Cherish can also offer you other insurance services including buildings insurance and military travel insurance which may be provided by other UK insurers.

Download our terms of business

Our promise to Forces Plan policyholders

  • We will always aim to deal with your claim within 5 working days of your notification.
  • We will not add hidden instalment or administration charges to your account. Your quoted monthly premium is all you will pay.
  • We will always keep your personal details safe in accordance with our privacy policy.
  • We will always deal with complaints quickly and in accordance with our complaints procedure.
  • We're here to support you in any way we can. Our phone lines are open 24 hours a day, every day of the year.

Statutory information

We are authorised and regulated by the Financial Conduct Authority and are members of SIIAP and the British Insurance Brokers' Association. For more information about these see the Who regulates us section of this site.

Legal entityCherish Insurance Brokers Limited.
Registered officeVenture House, 20/20 Business Park,
St. Leonards Road, Allington,
Maidstone, Kent,
ME16 0LS.
Registered No.2781995; registered in England.